Uniformity of shapes, spacing and balance. Practicality comes first, and technicality, and when comfortable, add creativity, but keep it on the ground.ĭoing it. How light to go > degrees of fluffiness / playfulness. Decisions… how deep to go > degrees of geekiness. Always building on the previous technology, what gets lost, what stays. Technologies and their effect on development. Difference between design customised bolding and technical bolding > designed is best, given the choice. Working on characters and their shape, serifs and legibility. Working on paragraphs and the spaces between them. Working on characters and the spaces between them. Big multi-purpose font families, body text needs to work really small, need to work with many scripts, many languages. Romantic decay > what’s that all about? Adding emotion into the mix. Playing with words and shapes: semantic meaning, visual representation and fun. Text as visual object – and the dynamics.
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